watches luxury

Small-scale, low production, craft superb, unique style, is an independent watch brand proud capital. Now, these buried in a small workshop in the watch brand is the horn sounded to enter the Chinese market
Greubel Forsey, Alain Silberstein, MCT, Speake-Marin, Clerc, MB & F, MAITRES du TEMPS … … these independent watch brand’s name is too strange for most people, even fans may not be able to watch the details of every smell . They are hidden in small workshops, the annual watch only a few dozen or hundreds of blocks. For the Independence of the name brands in China’s luxury goods was advocating culture is difficult to focus.

However, 2011 may be regarded as independent watch brand of Chinese New Year. First held in China two tables show the size of more than twenty or more independent watch brand first appeared in China. When the end of 2011 Greubel Forsey in the Shanghai Bund opened the first boutique shop, seems to have sounded the independent tabulation horn enter the Chinese market.

“From the well-known case, Greubel Forsey is very low key and we watch the annual output is only 100 or so, to invest in the global market, the Chinese market may be assigned to only 20 to block it.” In the “First Financial Daily “interview, the brand founder Stephen Fusco (Stephen Forsey), explaining the general phenomenon of independent watchmaking brand.

In the modern watch brand has not yet formed before the owners if the clocks of Europe by a group of independent watchmaker to promote. 200 years ago, the Swiss Jura valley of the farmer is the prototype of independent watchmakers. The so-called independent watch brand, simply, is not to rely on machinery manufacturers, independently produced small watch brand. Because the watch must be independently produced by all processes, the technical process of the watchmaker made a very high demand, more prominent watchmaker’s core, the corresponding output will also not high. Small-scale, low production, superb technology and unique style as an independent watch brand proud capital.

Watch Fair in Geneva and Basel Watch Fair, the independent tabulation has never been the protagonist of the stage. Threshold limit of the Geneva Watch Fair Needless to say, the Basel Watch Fair was mixed, media attention is always attracted by the big brands for independent watch brand works often alluded to, few people will notice that these independent watch brand presence. 2009 economic crisis, the European watch market once into the winter, a number of independent watchmaking brand is even more difficult. When the major watch brands with the gradual recovery of the Asian market, while independent watchmakers have begun to explore a new way of living.

In 2010, the annual opening of the Geneva watch show in Switzerland, Geneva, independent tabulation Shibiao Show (Geneva Time Exhibition) is held simultaneously. More than 50 brands together to show all kinds of bizarre or sword easy road or the watch works, the world’s great about independent watch brand window. Also in that year, Christie’s auction in Hong Kong has sold a Greubel Forsey’s Double Tourbillon Platinum Double Tourbillon 30 Vision. The results of HK $ 2.54 million only to watch the hammer, as the audience watches the second highest bid, so that the focus of independent watchmaking brand to become a time.

First held in 2011 China International Exhibition on the table, the independent watch brand is the highlight of the field. More than a dozen independent brands have to attend the exhibition, including Laurent Ferrier, including eight watchmakers personally to the scene to help out, can be described as massive. MAITRES du TEMPS CEO of 史蒂芬霍兹曼 (Steven Holtzman) in an interview, puts the value of independent watchmaking, “Many independent watchmaker’s work is unique and these teacher watch, just like music compose at home, such as photographers take pictures, is a devoted effort, wisdom and passion of art, rather than the volume of industrial production, which is love love these people, especially the table causes the table cards. ”

Turning to independent watch brand’s performance in China this year, Stephen Fusco told reporters: “independent watch brands entering China have become the table show the appearance of only the first step, but the independent watch brand will not go watch the development of big route, which is the annual output of 100,000 and 100 determined by the nature of the difference. ”