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Geneva, January 17, 2012 – in the Geneva International Watch Fair held during the Schaffhausen IWC IWC table inviting the world nearly 1,000 guests and media experts to Geneva to attend the press conference of the new pilot watch series . Activities to the theme of the “TOP GUN Naval Air Force, attending celebrities including Cate Blanchett Cate Blanchett, Jean Reno, Jean Reno, Ivan McGregor (Ewan McGregor), Ronan base Ting (Ronan Keating,), Cherie Chung Cherie Chung, Julian Cheung (Chilam Cheung), sports champion Boris Becker Boris Becker, Lewis • Figo, Luís Figo, Zinedine Zidane (Zinédine Zidane,), as well as top models Adriana Lima (Adriana Lima). Before the end of the evening, Brian Fei Shui (Bryan Ferry), melodious music, and guests together for an unforgettable night.

Evening activities, presided over by Joe Kee Adams, (Georges Kern, Chief Executive Officer of the IWC IWC), he said: “Tonight, we want guests to bring a unique and moving experience, and they tell the story of the pilot series of first-ever ‘Special Edition pilots wrist table ‘appeared in 1936, and since then has become a symbol of Schaffhausen IWC IWC. “During the evening, nearly 100 international journalists to interview the grand occasion of the IWC IWC celebrity friends and VIP appeared on the red carpet. Hollywood actress Kate Blanchett • Renault, Ivan McGregor and film director Mark Foster (Marc Forster), sports champion Boris Becker, Lewis, Luis Figo and Zinedine Zidane were invited to

That night, the Geneva Palexpo Exhibition Centre, Hall 1-for-new look. Nearly 1,000 guests from around the world, with boarded the simulated aircraft carrier “IWC 12. Brand specially made this scene, presenting a new pilot watch, including Miramar watch TOP GUN, Naval Air Force to pay tribute to the famous elite flying school and watch TOP GUN Naval Air Force. This theme also runs through the activities of the party. Admission, wearing a white uniform, the ground crew responsible for the registration, and other staff put on the flight deck equipment. Actor Ivan McGregor (Ewan McGregor) and Rosamund Pike Rosamund Pike, mingle with the guests, together with the singer Aloe Blacc, and the venue design amazed. IWC IWC to create new pilot watch, on display are free to enter the control tower, the perfect backdrop for the watch provides an ideal exhibition space.

VIP can appreciate the extreme exhibition

This year, the IWC table layout at the Geneva International Watch Fair is very prominent: one aircraft carrier prototype covers an area of ​​900 square meters, and configure the command center island, flight deck, steam catapults, hangars, flight controllers and pilots changing room. In a relatively limited space, the IWC IWC selected details and decorative materials, success in creating a truly mysterious carrier, to show new pilots watch. The focus for an original size of the simulated jet, for interested guests to bring a unique aviation experience. The evening before the start of the IWC IWC Chief Executive Officer of Joe Kee Sri Lanka, to brand friend Jean Reno, Ronan Keating, Mark Foster, Arsene Wenger (Arsène Wenger,) a number of celebrities to introduce this extraordinary exhibition area.

Evening bright spot

The party of the “TOP GUN Navy air combat forces”, the focus has been around the flying world. Dinner, for example, the first course is brought out by the multi-storey trolley, as in the Air Force canteen. During the reception, the Swiss Top Secret Drum Band (Swiss Top Se-cret Drum Corps,) offer a variety of entertainment. The band is recognized as one of the world’s most innovative drum troupe, and they put on a special custom-made uniforms that night, bringing outstanding musical arrangements, mesmerizing the audience. The night is that the focus of the release of the new pilot watch series. To this end, the IWC IWC play exciting film, and celebrate the new TOP GUN Naval Air Force watch hidden in mechanical properties, the virtuosity and precision performance. This video cleverly intertwined pilot watch series of animation, as well as the legendary elite Top Gun Naval Air Force flight school training clips. The school since 2006 have become a source of inspiration for the series pilot. Indeed, here studying aviation technology, the pilots are the best group. The film not only reflects the spirit, they strive for perfection and enthusiasm for technology and performance, but at the same time Whispering pilot watch history, and the IWC IWC unwavering commitment to the series, impressive. IWC IWC in Schaffhausen produced a tradition of professional pilots watch dating back to the 1930s. Over the years the brand has launched numerous timeless logo design, including large-scale pilot watches and pilots chronograph. TOP GUN Naval Air Force model new launch is the protagonist of the evening. Before the end of the event, the IWC IWC Chief Executive Officer of Joe Kee Sri Lanka, the stage to the British pop singer Brian Fei Shui. He is co-founder and lead singer of the band Roxy Music, to write a glorious page in music history last year by the Queen Elizabeth II awarded the Commander of the Order of the British Empire (CBE). Now 66-year-old Fei Shui, personal identity in the past decade has brought many superb performances, captured the hearts of many viewers. IWC IWC party, he is also displaying the infinite charm, still radiant. Into the midnight, a disc jockey from St Tropez (the Saint-Tropez), Jack E, control of the audience music.