Decrypt the watch industry factions and the meaning behind the brand origin

Posted in watches luxury category on January 20th, 2012

In fact, this traditional and conservative as the watch industry, pay attention to the origin as the heritage of the European aristocracy. If you do not know the intrinsic link between the different brands, it means they do not know the movement come from, and the Carrousel Tourbillon is how disputes between the formation of a variety of technology transforms, you will be falling from the cloud in the fog.

China’s luxury consumption has risen to world’s second, and each interview can still always hear people say, China’s luxury goods also need education. Yes, just is not enough money, spend money you do not know where the money actually spent, would not innocent? One step back, learn more about these “Hou door like the deep sea,” the story of a century watch the family business, but also as a stylish entry-compulsory students homework.

Watch the meaning behind the origin

If you are still to Omega Tissot Longines movement or a card to Abel MG Chopin’s jewelry design controversy, it is because you do not know in fact, many famous watch brand, watch the original subordinate to the two groups, with all inextricably linked.

Watch as traditional and conservative industry, pay attention to the origin as the heritage of the European aristocracy. If you do not know the intrinsic link between the different brands, it means they do not know the movement come from, and the Carrousel Tourbillon is how disputes between the formation of a variety of technology transforms, you will be falling from the cloud in the fog.

For example, the great Rui table group ETA movement, people often take for things. Throughout the Group from the ordinary to the high-end brands. For example, Swatch, Tissot, Longines and even some Omega watches will be used. Who does not deny the ETA movement for the entire Swiss watch industry contributions. From design to production, quality control, ETA control the whole process was orderly. Not only is today the largest Swiss watch movement supplier, but also for many small and medium brands have the power to survive. So when Rui old Hayek, founder of the table group said foreign sales of ETA movement to stop, probably at least watch the world whom the world a little shock.

Secret History of the family, watch and clock industry to decrypt the rise and fall

In fact, many family businesses are also experienced by the watchmakers passed down from generations, and many have also been acquired by large groups, and now some of the largest independent preparers, all of which I have not personally create, but also tens or hundreds of craftsmen workshops, vertical operation. Even the two watch groups, in this respect since the development of traditional industries, also with a family business atmosphere. In an interview with reporters, both Rui table or Richemont Group, everyone says that, in fact, even syndicated, we often and, as a people. What inspiration can communicate at any time, not the kind of commercial relationship between the cold group.

Family of transfer of power is that people loved to listen to the gossip stories. Rui Table Group, the founder of the old Hayek, who is considered to have saved the Swiss watch industry heavyweights, in Switzerland local time June 28, 2010, due to heart failure, the Swatch Group, left the office this world. After his death, two days Rui Table Group smooth transfer of power. Old Hayek’s daughter, when he watches the world TIFFANY replaced the old CEO’s Nayla Hayek Hayek, the Swatch Group as Chairman of the Board. Nick Hayek and her brother continued to serve as the Swatch Group CEO. As the third generation of Marc A Hayek, Blancpain has served as global CEO, after the death of the old Hayek, Hayek is in charge of replacing the old Jacques de Breguet and the global CEO, while becoming a top charge of three traditional young watch brand CEO, limelight without the two.

The family business has always insisted on Chopin, Chopin successor to the now two were in charge of the field of watches and jewelry, creative passion infinite, it is also a family-owned model. A senior person on the Yangcheng Evening News correspondent table that Chopin’s creative passion in that it did not, as some commercial operations, the annual Basel Watch Fair in the year released a new table. Exhibition in Pakistan after a year, you will soon see the new models appear in the table published by Chopin different occasions, which will make love with each table of people looking to participate in its every activity.

Family-owned, not Wan try Souls

However, as Hayek the smooth transfer of power this family has a story line can be, because after all, need an early age, from watches to the business of professional accomplishment, the task is quite strong. For many years the Swiss family of brands, or just the first generation of independent tabulation brand, the succession issue is a big problem.

Succession problem will deeply affect the brand or independent tabulation of family business development direction and mode of operation? Into the Group will operate helpful? Table domestic senior people, “Fashion Time” editor Pan arrows on the correspondent family provides four examples.

Former president of Patek Philippe, Mr. Philippe Stern, who took over from the business after his father, determined to adjust the product structure, and expand the industrial scale production of the 6000 original to the current 40,000, to Patek Philippe become a globally recognized brand watches. In 2009, Mr. Philip industry, Mr. Stearns passed to his son Terry, grew up in the “house rules” environment to grow up, Mr. Terry, abide by his father’s business lines, he has done is to make Patek Philippe firmly in the dominant position, and further widening the distance between competitors. There are two key words in this story: abandoned and heritage.

The industry has become “independent empire” is also the story of Rolex. Mr. Hans Wilsdorf Rolex country lay, his children are reluctant to inherit his father. His successors established the Rolex Foundation, the implementation of the brand’s overall supervision. Under the operation of the Foundation, Rolex from a table into an existing factory employs more than 20,000 “manufacturing empire.” The Foundation is an independent, not dependent on any large group.

Professionals have not been optimistic about the story. “Lange descendants from the former East German government to buy back the family brand, following the acquisition by Richemont, the products, market position and in the same group of Vacheron Constantin, Cartier conflict, it’s not entirely enthusiastic the release. “Pan Arrow commented on this concern has always been the German watch brand.

In 2009, Bvlgari respect of the acquisition of Jerome and Daniel Ross. The two independent small scale the original brand, product sales channels are limited. After the merger, Bulgari relies on a huge worldwide sales channels, they can not quickly increase production, and product awareness has also been a corresponding increase. This is an independent brand after the acquisition, rapid development of positive examples.

The rise of independent tabulation

Talking about the creation of Swiss watches, in fact, been low-key but may not know is that independent tabulation.

Words of the Swiss Association of independent watchmakers, but also just turned 25 years, but independent tabulation of this year much industry attention. Away from the Patek Philippe Laurent Ferrier, won the prize last year’s Geneva Watches. The earlier FP Journe, had to craft his genius won in the past decade a number of awards awards Haute Horlogerie in Geneva. Late last year he once again a new Chronomètre à Résonance won the “Best complex table.”

Flange Muller, Parmigiani, reputation of the independent watchmakers, but now over a hundred people already have a workshop. Senior Tibetan table at home, told reporters that strict, they have been converted to brand management. But no one said that this conversion is a bad thing. After all, from an independent tabulation, the family heritage, to the Group operates, can be considered typical of a brand bigger and bigger line.

Watch Empire descent factions: Rui form two groups

Swatch Group (The Swatch Group Ltd.)

Bill is located in Switzerland (Biel), is today the world’s largest watch brand group. Group has 19 different categories of watch brand and multi-brand Tourbillon retail network, including: Breguet, Blancpain, Glashütte-Original, Jaquet Droz, Leon Hatot, Tiffany, Omega, Longines, Rado, Tissot, Balmain, cK Calvin Klein , Certina, Mido, Hamilton, Swatch, Flik Flak and so on. Swatch Group in different market segments have different brand of retail sales. In addition to watches, the Group also manufacture and sale of jewelry, watch movements and parts. Swatch Group’s own manufactured products to meet nearly all of its parts watch their production needs, and Switzerland and other countries to provide the manufacturer with the watch movement and spare parts.

Richemont (Richemont Group)

Richemont is a Swiss luxury goods company, which by the South African billionaire Anton Rupert (Anton Rupert) was established in 1988. Company involved in four business areas are: jewelry, watches, accessories, and fashion. Since 2004, by turnover, it is the world’s second-largest luxury goods company, ranked in the Louis Vuitton (LVMH) and Paris Spring (PPR) between.

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