watches luxury

In the last century, the era of mechanical watches, Rolex has been the world leader in the watch industry. Today, superior craftsmanship and technology still allows Rolex watches to keep a leading position in the industry. At present, Rolex has offices in over 20 cities, the annual output of about 800,000, sales ranking the leading position of the Swiss watch industry.
Rolex founder Hans Wilsdorf (HansWilsdorf)
Rolex’s history and its founder Hans Wilsdorf (HansWilsdorf) the name of the closely linked. Born in 1881 in the Bavarian city of his youth to get involved in international business. The beginning of the business of cultured pearls, 19-year-old home Ruishi Defen (LaChaux-de-Fonds), watch for a specialized manufacturer for export agent.
Rolex Oyster Perpetual Datejust watch
In 1905, he founded his own company, called “Wells Dov and David’s” (WilsdorfandDavis), is a leading company for sales of watches, but he also developed a self-made watches.
At 8:00 on July 2nd, 1908, Rolex (Rolex) officially registered trademark. The first Rolex watches because of its superb technical quality and immediate attention. A small table in 1914, Rolex has been Jiao Observatory (KewObservatory) A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating. Its accuracy has been recognized that this is a worldwide event, so watch in Europe and the United States suddenly doubled. Since then, Rolex, which represents a precise quality.

Rolex antique watches
After the First World War moved back to Rolex Geneva, under the impetus of its founder, Rolex innovation, creativity, and improve themselves. It has two research directions: waterproof and automatically.
In 1926, the first waterproof, dustproof table has finally come out, this is the famous “Oyster” (Oyster) style sheet. 1929 economic crisis hit the country, but Rolex no one affected. It is during this period the invention of an automatic winding mechanism, creating a later blockbuster “Perpetual” (Perpetual)-type table.
Rolex antique watches
This automatic table have a kind of rotor, the watch has never been used before, bring it to the watch industry, a revolution, it is the pioneer of all the automatic table. In 1945, Rolex has produced a table with a date, and can use 26 languages ​​table shows the date and week.
Andre Heiniger Rolex flourish in today’s world renowned altar table, which Andre Heiniger (AndreJ Heiniger) the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf first met him, he had a full on trust and sincere respect.
They both love and human contact, the pursuit of perfection. Wilsdorf in 1948 invited to join Rolex Heinig work. He spent six years in Buenos Aires, responsible for developing South American markets. Returned to Geneva in 1955, promoted to the Rolex board member since 1964, as replaced Wilsdorf Rolex Company.
He faithfully inherited the founder of Rolex, and continuously improve the quality and technological innovation, the enterprise has brought a new flavor: international. The first step is to determine the enterprise’s headquarters moved to the suburbs from the city center a beautiful new building. Then, Heinig began his expedition, traveled to every corner of the world, opening up new markets. He has amazing predictive power, decided to set up branches in major cities on all continents, which was a pioneering undertaking. Heinig in office the spirit of enterprise has set up a Rolex Award This award is presented once every three years to reward those in the application of science, invention, exploration and research, scientific discovery and environmental protection in those who have made outstanding contributions. Rolex present from Patrick Heiniger (PatrickHeiniger) as general manager, Patrick Heiniger in Rolex’s “family” grew up, love the company’s tradition, he served ten years Rolex’s lawyers, subsequently was appointed business manager and general manager.
Rolex World Headquarters from 60 years to begin planning for the expansion project, completed in 1995, which is 80 years to create, innovate, a sign of progress, with its emphasis on the leaders of the entrepreneurial spirit that matches the logo.
Rolex is continuing to carry forward its tradition, in Geneva and around the world continue to serve as representatives of high-quality watches.
At present, Rolex watches are the following categories: explorer type ⅱ (explorer ⅱ), with a 24-hour red-assisted needle, to facilitate the adventure lovers to distinguish day and night. Submariner (submariner), water depth of more than 300 meters. Yacht (yacht master), with rotating outer ring, easy to calculate the time difference. Greenwich ⅱ type (gmt master ⅱ), the rotating outer ring and 24-hour indicator, not only display two time zones or time clock can be independently moved to another time zone, without having to move the minute hand and second hand. Universe account type (cosmograph), is a multi-function watch, can meet the engineering, sports and business and other needs.
Rolex is a first sign of fingers with outstretched hands, meaning its refined products entirely by hand, and later evolved into the crown is now known to show a Rolex in the watchmaking industry, regal. In the international market, the price of a normal Rolex watches from 1000 dollars to 15,000 dollars. Although expensive, but people still value for money. This is not only due to the excellent quality Rolex, but also because it has a unique investment value. Rolex antique table “defensive” great capability, held in Geneva in 2002, an auction, a Vietnam last emperor Bao Dai worn Rolex models 1952 calendar gold watch, once 342 million Swiss francs ( was about 2354 million U.S. dollars) price sold.
In the last century, the era of mechanical watches, Rolex has been the world leader in the watch industry. Today, superior craftsmanship and technology still allows Rolex watches to keep a leading position in the industry. At present, Rolex has offices in over 20 cities, the annual output of about 800,000, sales ranking the leading position of the Swiss watch industry.

It is: Jaeger-LeCoultre and Aston Martin DBS sports car watch the fit

Jaeger-LeCoultre and Aston Martin is offering a AMVOX2 DBS Transponder repeater chronograph with a micro-delivery system, Aston Martin DBS sports car to control locking and unlocking. When you approached the car, watch the mirror only need to press “OPEN” position (ranging between 8 pm and 9 pm), will open the door, press the “CLOSE” position (between 3 pm to 4 pm The rooms), the door will be locked.

In addition, the watch case and dial design fine detail, the elements of sports everywhere. It has a floating metallic DBS logo, display and operation in the movement, there is a gray plywood independent Aston Martin emblem, and with a polished black dial, and DBS sports car’s dashboard consistent. Dial position of the outer ring has a display window, revealing the time-table and the inner parts repeater function, as in tire rims comparable to DBS sports car out of brakes within the presentation.

In fact, this traditional and conservative as the watch industry, pay attention to the origin as the heritage of the European aristocracy. If you do not know the intrinsic link between the different brands, it means they do not know the movement come from, and the Carrousel Tourbillon is how disputes between the formation of a variety of technology transforms, you will be falling from the cloud in the fog.

China’s luxury consumption has risen to world’s second, and each interview can still always hear people say, China’s luxury goods also need education. Yes, just is not enough money, spend money you do not know where the money actually spent, would not innocent? One step back, learn more about these “Hou door like the deep sea,” the story of a century watch the family business, but also as a stylish entry-compulsory students homework.

Watch the meaning behind the origin

If you are still to Omega Tissot Longines movement or a card to Abel MG Chopin’s jewelry design controversy, it is because you do not know in fact, many famous watch brand, watch the original subordinate to the two groups, with all inextricably linked.

Watch as traditional and conservative industry, pay attention to the origin as the heritage of the European aristocracy. If you do not know the intrinsic link between the different brands, it means they do not know the movement come from, and the Carrousel Tourbillon is how disputes between the formation of a variety of technology transforms, you will be falling from the cloud in the fog.

For example, the great Rui table group ETA movement, people often take for things. Throughout the Group from the ordinary to the high-end brands. For example, Swatch, Tissot, Longines and even some Omega watches will be used. Who does not deny the ETA movement for the entire Swiss watch industry contributions. From design to production, quality control, ETA control the whole process was orderly. Not only is today the largest Swiss watch movement supplier, but also for many small and medium brands have the power to survive. So when Rui old Hayek, founder of the table group said foreign sales of ETA movement to stop, probably at least watch the world whom the world a little shock.

Secret History of the family, watch and clock industry to decrypt the rise and fall

In fact, many family businesses are also experienced by the watchmakers passed down from generations, and many have also been acquired by large groups, and now some of the largest independent preparers, all of which I have not personally create, but also tens or hundreds of craftsmen workshops, vertical operation. Even the two watch groups, in this respect since the development of traditional industries, also with a family business atmosphere. In an interview with reporters, both Rui table or Richemont Group, everyone says that, in fact, even syndicated, we often and, as a people. What inspiration can communicate at any time, not the kind of commercial relationship between the cold group.

Family of transfer of power is that people loved to listen to the gossip stories. Rui Table Group, the founder of the old Hayek, who is considered to have saved the Swiss watch industry heavyweights, in Switzerland local time June 28, 2010, due to heart failure, the Swatch Group, left the office this world. After his death, two days Rui Table Group smooth transfer of power. Old Hayek’s daughter, when he watches the world TIFFANY replaced the old CEO’s Nayla Hayek Hayek, the Swatch Group as Chairman of the Board. Nick Hayek and her brother continued to serve as the Swatch Group CEO. As the third generation of Marc A Hayek, Blancpain has served as global CEO, after the death of the old Hayek, Hayek is in charge of replacing the old Jacques de Breguet and the global CEO, while becoming a top charge of three traditional young watch brand CEO, limelight without the two.

The family business has always insisted on Chopin, Chopin successor to the now two were in charge of the field of watches and jewelry, creative passion infinite, it is also a family-owned model. A senior person on the Yangcheng Evening News correspondent table that Chopin’s creative passion in that it did not, as some commercial operations, the annual Basel Watch Fair in the year released a new table. Exhibition in Pakistan after a year, you will soon see the new models appear in the table published by Chopin different occasions, which will make love with each table of people looking to participate in its every activity.

Family-owned, not Wan try Souls

However, as Hayek the smooth transfer of power this family has a story line can be, because after all, need an early age, from watches to the business of professional accomplishment, the task is quite strong. For many years the Swiss family of brands, or just the first generation of independent tabulation brand, the succession issue is a big problem.

Succession problem will deeply affect the brand or independent tabulation of family business development direction and mode of operation? Into the Group will operate helpful? Table domestic senior people, “Fashion Time” editor Pan arrows on the correspondent family provides four examples.

Former president of Patek Philippe, Mr. Philippe Stern, who took over from the business after his father, determined to adjust the product structure, and expand the industrial scale production of the 6000 original to the current 40,000, to Patek Philippe become a globally recognized brand watches. In 2009, Mr. Philip industry, Mr. Stearns passed to his son Terry, grew up in the “house rules” environment to grow up, Mr. Terry, abide by his father’s business lines, he has done is to make Patek Philippe firmly in the dominant position, and further widening the distance between competitors. There are two key words in this story: abandoned and heritage.

The industry has become “independent empire” is also the story of Rolex. Mr. Hans Wilsdorf Rolex country lay, his children are reluctant to inherit his father. His successors established the Rolex Foundation, the implementation of the brand’s overall supervision. Under the operation of the Foundation, Rolex from a table into an existing factory employs more than 20,000 “manufacturing empire.” The Foundation is an independent, not dependent on any large group.

Professionals have not been optimistic about the story. “Lange descendants from the former East German government to buy back the family brand, following the acquisition by Richemont, the products, market position and in the same group of Vacheron Constantin, Cartier conflict, it’s not entirely enthusiastic the release. “Pan Arrow commented on this concern has always been the German watch brand.

In 2009, Bvlgari respect of the acquisition of Jerome and Daniel Ross. The two independent small scale the original brand, product sales channels are limited. After the merger, Bulgari relies on a huge worldwide sales channels, they can not quickly increase production, and product awareness has also been a corresponding increase. This is an independent brand after the acquisition, rapid development of positive examples.

The rise of independent tabulation

Talking about the creation of Swiss watches, in fact, been low-key but may not know is that independent tabulation.

Words of the Swiss Association of independent watchmakers, but also just turned 25 years, but independent tabulation of this year much industry attention. Away from the Patek Philippe Laurent Ferrier, won the prize last year’s Geneva Watches. The earlier FP Journe, had to craft his genius won in the past decade a number of awards awards Haute Horlogerie in Geneva. Late last year he once again a new Chronomètre à Résonance won the “Best complex table.”

Flange Muller, Parmigiani, reputation of the independent watchmakers, but now over a hundred people already have a workshop. Senior Tibetan table at home, told reporters that strict, they have been converted to brand management. But no one said that this conversion is a bad thing. After all, from an independent tabulation, the family heritage, to the Group operates, can be considered typical of a brand bigger and bigger line.

Watch Empire descent factions: Rui form two groups

Swatch Group (The Swatch Group Ltd.)

Bill is located in Switzerland (Biel), is today the world’s largest watch brand group. Group has 19 different categories of watch brand and multi-brand Tourbillon retail network, including: Breguet, Blancpain, Glashütte-Original, Jaquet Droz, Leon Hatot, Tiffany, Omega, Longines, Rado, Tissot, Balmain, cK Calvin Klein , Certina, Mido, Hamilton, Swatch, Flik Flak and so on. Swatch Group in different market segments have different brand of retail sales. In addition to watches, the Group also manufacture and sale of jewelry, watch movements and parts. Swatch Group’s own manufactured products to meet nearly all of its parts watch their production needs, and Switzerland and other countries to provide the manufacturer with the watch movement and spare parts.

Richemont (Richemont Group)

Richemont is a Swiss luxury goods company, which by the South African billionaire Anton Rupert (Anton Rupert) was established in 1988. Company involved in four business areas are: jewelry, watches, accessories, and fashion. Since 2004, by turnover, it is the world’s second-largest luxury goods company, ranked in the Louis Vuitton (LVMH) and Paris Spring (PPR) between.

Blink of an eye has entered 2012 in the whole world is celebrating the new year begins the moment, China to meet again in late January arrival of Year of the Dragon tradition.

Global Fashion News – celebrate the luxury of the Dragon Year of the Dragon Complex

Long history in China has always been a dignified, noble and sacred significance. In Chinese mythology and legend, the dragon is a kind of snake, lizard legs, chicken legs, antlers, fish scales, the tiger to be magical animal. This composite structure, which means the dragon is the first of the beasts. Dragon in China’s feudal era symbol of the emperor, even to today’s society, people still like to use to describe a long distinguished identity and social status. In Western countries there is also the myth of the dragon’s image, and the Chinese Dragon The difference is more representative of the Western Dragon is a mysterious term strength and magical abilities.

Dragon for the Chinese people have such a special meaning for the Chinese Year of the Dragon on the granting of a better more ambitious hope. Meanwhile, as China’s economic growth and the impact on world culture, the West’s major brands are also insight into the Chinese Dragon and the Dragon for the complex, and have been offering related products, has been the first time to seize the Year of the Dragon luxury goods market.

For international luxury brands, with a Chinese dragon design elements introduced a series of products has three main purposes. First, as China’s growing luxury spending, the Chinese luxury goods market has become the main target of Western luxury brands. Products with a dragon design elements can be faster, more direct and closer to the distance between Chinese consumers. Secondly, in the traditional Chinese dragon approaching, these elements of luxury with the dragon, brought both a sense of luxury brands but also has brought good luck dragon element meaning, undoubtedly the most able to attract the Chinese luxury consumer purchase of commodities. Again, the Chinese dragon represents the noble, the meaning of luxury and luxury brands want to express their own brand image of each other, the two complement each other, dragon naturally become a luxury brand in the Year of the Dragon approaching one of the important design elements.

Here is your inventory of major international brands for the years to meet the Chinese dragon dragon elements introduced products and series, allowing you to enjoy in 2012 a Chinese Dragon luxurious feast.

Unlike the past, the new design engineers ultra-titanium complex.

79230 automatic movement, titanium case, 45 mm in diameter, embedded in the five screw bezel diamond-like carbon coating by, vulcanized black rubber-coated buttons, with the catch pin timer function, date display window at 3 o’clock bit, rubber strap, water resistant to 120 meters

High-tech Material Table

“A bold attempt for new materials development is an important trend in the industry,” this is the consensus of the vast majority of the Swiss watch brand. As this type of high-tech materials table, I felt as if the recommendation does not require any special reason, compared to the traditional use of stainless steel and precious metal style, I recommend it without these new pressures, I believe Tell me more no pressure to accept them, Because the new models than in the old light, stylish, good-looking, but the price might not be expensive than the old models.

Watch “Shiquan” recommended, notably a “full”, which we wear the day level (the basic price of less than 100,000 yuan, there are also individual higher grade) of the table, according to its basic functions and design into 10 class, whether you choose from the price point of or from the perspective of brand selection, or already have a clear direction, can be found in the table from the 10 class of their own satisfaction. Also since it is for daily wear, what we do not particularly emphasize movement and increasing the value of technical expertise and the like, for the purchase of ordinary table are concerned, these stresses play a more just and psychological comfort of a reference role, the key is to own looked pleasing to the eye.

Watch this line into a long time, the old was asked the same question: “Which is your favorite brand of table? Which brand do you think is most worthy of the table to buy?” It’s not easy to answer two questions, although I would generally say twelve she was more like the brand, but in fact I do not think the table is the most worthy of them to buy. It can be said, in a sense there are several tables which is good is worth buying, but from another point of view may not be so good. Analogy, a sign on the table from the impeccable workmanship, and then everyone want to buy a fast, and that its price is certainly not so good; if work Ye Hao, cheap prices, then this little-known brand Bacheng; if brand reputation is large enough, the price of what is acceptable, that it is “material aspects” certainly will not be so fine. Therefore, no matter where a particular point of view, you will find several good table, when asked to choose which the best of times, you confused.

Sometimes, when you could not decide and they will choose to listen to expert advice. I am of the opinion that no matter experts and more authority, should not give up the right to choose. Like buying a luxury watch such things, you should try to choose their favorite, as long as things did not quite time to become as good things, and no need to choose someone else’s mouth said “best.” Because a person is a point of view, the same as the electoral system, voting is a result of three individuals, five votes may be another result, if the expert’s opinion is not the same, that listen to whom?

Different consumers, the selection of watches and standard mentality is different. Some people are impulse buying, listening to the history of the brand story moved Xilihuala on pay, some people are analytical thinking and consumption, through a variety of comparison, the last to make up their minds; some people are one step type, Otherwise do not buy, only buy this type of table top; was part of a gradual type, starting with the most low-end start practicing hand; some people are to follow the type of consumer, to buy what others buy what he has followed; some people are Autonomous consumption, more people buy the more despise his table … … In short, each consumer’s situation is different, one can not simultaneously purchase Guide to meet all the requirements, as much as possible so we can only the recommended type styles will watch segments, divided into “Shi Quan”, “ten beauty” a total of 20 categories, each watch style was also included for entry-level, top, classic and more innovative – although I There just can not say which table is worth buying, but certainly for you, this is enough.